Import data (available in all versions)

RegioGraph allows you to import spreadsheet-format data of all types, such as:

• Microsoft Excel (*.xls, *xlsx, *.xlsb, *.xlsm)
• Microsoft Access (*.mdb, *.accdb)
• Text files (*.txt, *.csv, *.asc)
• DBase (*.dbf)
• Tables from ODBC-databank interface
• Tables from Windows Clipboard

Import maps (available in all versions)

You can import maps (layers) in a variety of formats directly into RegioGraph without converting, including 

• *.mif (MapInfo)
• *.shp (ESRI)
• *.rx5 (GfK GeoMarketing / GfK MACON)
• *.kml, *.kmz (Google Earth) 

With the exception of *.rx5 maps, these maps must contain geographic coordinates (longitude and latitude designations as per WGS 84).

Available in RegioGraph Planning and RegioGraph Strategy:
An editor allows you to georeference raster map images and bitmap files and associate them with your maps.

Update maps (available in all versions)

Boundaries for urban and rural districts as well as postcodes are constantly changing. It's therefore essential to update your maps on a regular basis. RegioGraph makes it possible to automatically import new, up-to-date boundaries. The older maps are replaced with the new ones in a way that preserves any user-created maps or data.

Export data (available in all versions)

All layer- and selection tables can be exported from RegioGraph in the following data formats:

• *.xls (MS Excel)
• *.txt/*.csv (text)
• *.mdb (MS Access)
• Windows Clipboard

You can export any maps you create as HTML files and all standard graphics formats:

• *.png (Portable Network Graphics)
• *.gif (Graphics Interchange Format)
• *.tif (Tagged Images File)
• *.bmp (Windows Bitmap)
• *.jpg (Joint Photographics Experts Group)
• *.emf (Windows Enhanced Metafile)
• *.pdf (Portable Document Format)

Map layers and background maps (available in all versions)

RegioGraph contains a large number of different map layers that you can use for constructing a map. For example, users have access to layers featuring postcode maps, city points and municipal boundaries. You can directly import your data into these layers for further analysis. Background maps provide pre-formatted cartographic templates. These print-ready map templates are optimally formatted for every zoom level.

Worksheets (available in all versions)

Map layers can be dragged and dropped onto a worksheet. You can drag as many layers and background maps as you'd like onto a worksheet. The worksheet always shows exactly what you'll see if you choose to print the map.

Formatting (available in all versions)

All map layers are delivered with a standard formatting. In other words, they feature streets, regional boundaries, city names and lakes in a way that will appear familiar to you from other maps, such as those from Atlanten. All of the following cartographic elements can be customized according to your wishes:

• areas
• lines
• point symbols
• text-based labels

You can select and individually format entire layers as welll as specific layer objects. A semi-transparent effect can be applied to areas, lines and text.

Preset color gradients and ready-to-go layout templates allow you to create maps much more quickly.

Labels (available in all versions)

All maps layers can be shown, hidden, moved and automatically positioned. An automated label control feature helps with map formatting tasks. According to the zoom level and font size, this feature hides labels and then shows them when the zoom level is changed. Every label can be assigned a prefix and/or suffix - for example, for "2,000", you can specify "turnover: 2,000 EUR".

Import and display data in one-step
(available in all versions) 

In just one step, you can import and display business- or customer locations that are organized in table form. To do this, it's sufficient if the table contains postcodes, municipality names or district codes. If you just have a limited number of locations to visualize, you can also manually place them on the map.

Update addresses automatically
(available in all versions) 

In just two mouse clicks, imported address data can be compared with the original data source and updated at any time.

Import customer- and business addresses
(available in RegioGraph Planning and Strategy)

You can import data and associate it with specific addresses assuming this information (street, postcode, place) is available in the original entries. This process is sometimes referred to as "geocoding" and can be carried out with RegioGraph in almost all European countries.

Validate address data
(available in RegioGraph Planning and Strategy)

When importing addresses, they are checked against the actual complete postal addresses contained in the map data. Incorrect addresses are automatically corrected.

More than 100 options (available in all versions)

RegioGraph offers more than 100 different options for analyzing your data and visualizing the results on a map. An Analysis Wizard helps you select the best analysis option for your data.

Some of the most important analyses include:

• ABC Analysis: Using the associated numerical values, map objects are scaled in descending order based on their percentage values and assigned to groups, from "A" (important) to "C" (less important).
• Portfolio Analysis: Using numerical values, map objects are subdivided into a 4 x 16-field matrix and visualized through shaded areas or symbols
• Charts: Places a chart in the map for each map object. Depending on the type of chart chosen, one, two or multiple values can be visualized, such as quarterly turnover results per state via a bar graph.
• Distance to next location: Map objects are subdivided into kilometer zones depending on their distance to the nearest specified location.
• Product flow analysis (only in RegioGraph Strategy): Visualize supply relationships and relative volumes between individual locations.

Visualize existing sales structures
(available in RegioGraph Planning and Strategy)

Customer locations that are assigned to specific representatives or service technicians can be used to generate external sales force territories. Using the existing customer-representative assignments, RegioGraph creates a comprehensive, gapless sales territory structure that optimally brings together all areas, even those without customers. When an existing assignment list - e.g., postcodes for each representative  - is imported, the software automatically creates the sales force territories.

Automatically optimize sales territory structures
(available in RegioGraph Planning and Strategy)

RegioGraph can automatically optimize existing sales territory structures according to the pre-defined goals of the user. The following parameters can be taken into account:

• numerical variables such as workload, turnover and purchasing power
• accessibility and geographic barriers
• overarching regional boundaries, such as state boundaries
• region-specific weightings
• changes can be bounded (e.g., change assignments for a maximum of X customers)

The target parameters can be weighted according to the user's specific goals. RegioGraph Planning uses a dedicated dialog window to suggest changes. These changes are shown on the map, in a suggestion list and a chart. You can then decide on a case-by-case basis which suggested changes to accept or decline.

Plan new sales territories
(available in RegioGraph Planning and Strategy)

RegioGraph allows you to create completely new sales territory structures. Regional attributes - such as postcodes - are systematically grouped together to form a new regional structure. The following parameters can be taken into account as part of this process:

• number of territories
• numerical variables such as workload, turnover and purchasing power
• overarching regional boundaries, such as state boundaries
• existing locations
• regionally weighted criteria

In the automated optimization process, accessibility and geographic barriers are taken into account along with the user-defined variables. The target parameters can be weighted according to your preference. A sales territory planning wizard leads you step-by-step to an optimized sales territory structure.

Create multi-level sales territory structures
(available in RegioGraph Planning and Strategy)

You can use RegioGraph to carry out "top-down" planning measures. Supra-regional territory divisions can be subdivided into ever more detailed geographic regions. For example, you can subdivide sales head regions into external sales force regions and then subdivide these further into day regions.

Pinpoint optimal locations
(available in RegioGraph Planning and Strategy)

With RegioGraph, you can determine the optimal location for a particular region within an overarching sales territory structure. In addition to accessibility, this process takes into account the distribution of one or more target parameters. For example, a location can be chosen that can be reached by all existing households in the region with a minimal amount of travel time.

Calculate scenarios for substitute representatives or locations
(available in RegioGraph Planning and Strategy)

RegioGraph lets you calculate optimal substitute strategies for an existing sales territory structure. In other words, if the person or business location responsible for a given region should become unavailable, the region in question can be apportioned among the neighboring locations such that all areas are adequately served.

Regional reports
(available in RegioGraph Planning and Strategy)

RegioGraph automatically creates a report on the latest status of a sales territory structure. This report can be exported as an HTML- or PDF document and - in association with a regional map - contains all relevant information, such as:

• associated data per region (e.g., turnover, inhabitants, households, etc.)
• geographic attributes (size, area, relationships)
• accessibility to associated locations
• deviation of all data from optimum

The main map included with the report contains links to subpages that contain more detailed information on the regions.

Compare sales territory structures
(available in RegioGraph Planning and Strategy)

From the Quick Start menu, you can compare two different sales territory structures - for example, in order to evaluate two planning scenarios.

Accurately determine growth opportunities
(available in RegioGraph Planning and Strategy)

RegioGraph allows you to determine realistic growth targets for an existing sales territory structure. Using the existing values (e.g., turnover) and data on potential (e.g., purchasing power), a market exploitation index can be calculated for each region and, if desired, a growth target.

Data analysis mode
(available in RegioGraph Strategy)

A data analysis mode makes it possible to summarize and extract insight from imported data on potential in the form of PDF reports and datasheets. The reporting features thus bring clarity to complex data structures.

Compare location potential
(available in RegioGraph Strategy)

Using the report feature, you can determine the potential for the locations of a point layer and generate a ranking. RegioGraph calculates a distanze zone for each location, totals the associated data on potential and reveals the strongest and weakest locations in the form of a PDF report.

Analyze locations with the Huff model
(available in RegioGraph Strategy)

The Huff model is a recognized method for calculating catchment areas for retail locations. RegioGraph calculates the market share zones, potential zones and coverage quality for one or more locations, at the level of street segments.

Distance matrices
(available in RegioGraph Strategy)

When the distances between many locations are calculated, a very large distance matrix can sometimes result. RegioGraph calculates all possible relationships and reveals the linear distance or street distance in the form of a table and line layer.