New GfK GeoMarketing Magazine out now!

February 20, 2012 - The first issue of our "GfK GeoMarketing Magazine" in 2012 is out now. Special topic: Align your strategy with GeoMarketing!
Further articles include a RegioGraph tutorial, user reports by security technology provider KABA as well as Henkel Ceresit, provider of construction-related chemical products. Also, this issue offers news on various map updates, interesting free downloads as well as trade fair dates... Read the online edition

New 2011 maps and Europe-wide purchasing power data for RegioGraph 2011!

November 3, 2011 – The new European maps and purchasing power have been available since October. The maps comprise an indispensable basis for analysis, as outdated maps lead to errors when geocoding company data. The data on purchasing power, inhabitants and households provides an objective gauge of the available regional potential. The Europe Edition can be easily incorporated into RegioGraph to support Europe-wide analyses and planning. more

New GfK GeoMarketing Magazine out now!

November 3, 2011 - The forth issue of our "GfK GeoMarketing Magazine" in 2011 is out since beginning of November. Digital maps and their application in geomarketing solutions such as RegioGraph are the focus in this issue.
As always, the magazine includes user reports - this time from risk modeller RMS and the logistics service provider Cargoline - as well as a new RegioGraph tutorial and two free posters. Read the online edition

New English software version now available!

October 1, 2011 – The new English-language version of RegioGraph 2011 hit the market at the beginning of October. RegioGraph includes tools for analyzing markets, planning sales territories, calculating drawing power as well as digital maps and detailed data on inhabitants, households and purchasing power for a European country of choice. Users also have access to a free customer support hotline.

A new product website was launched along with the release of the new software version. The website offers English-speaking customers and users of RegioGraph access to all important information about our geomarketing solution: applications, user reports, a detailed breakdown of the features of the RegioGraph versions Analysis, Planning and Strategy as well as free downloads and tutorials.
www.gfk-regiograph.com

New GfK GeoMarketing Magazine with RegioGraph user reports out now!

August 15, 2011 - The GfK GeoMarketing Magazine, issue 3-2011, comes out in August and, as usual, contains two new user reports by RegioGraph users. In this issue, Amann Girrbach AG and Health AG tell the editors about their experiences working with the geomarketing solution. Also, there is a new software tutorial and further articles on RegioGraph's success story as well as retail trends.
Read the magazine online...

GfK GeoMarketing releases English software version of RegioGraph 2011

August 2, 2011 - GfK GeoMarketing has completed the English version of its geomarketing solution RegioGraph 2011. Shipment will begin in October. RegioGraph 2011 includes new territory- and location-planning features as well as an overhauled user interface and an updated cartographic basis. RegioGraph supports companies around the world in a wide range of tasks in sales, marketing, expansion-planning and controlling.
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New GfK GeoMarketing Magazine with  RegioGraph user reports out now!

May 9, 2011 - The GfK GeoMarketing Magazine, issue 2-2011, comes out in May and, as usual, contains two new user reports by RegioGraph users. In this issue, Toensmeier and PCC Energie tell the editors about their experiences working with the geomarketing solution. Also, there is a new software tutorial and further articles on the most useful analyses in RegioGraph as well as the many areas of application for the B2B data contained in the new RegioGraph version, RegioGraph Strategy.
Read the magazine online

RegioGraph wins "Top Retail Product of 2011" award

February 15, 2011 - The handelsjournal holds an annual competition to determine the "top retail product" of the year. Readers of the Berlin-based economics journal were asked to vote for the best retail products. The geomarketing software RegioGraph won first place in the process optimization category.
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CeBIT: GfK GeoMarketing unveils new feature-packed RegioGraph 2011

February 1, 2011 - At the 2011 CeBIT trade fair, GfK GeoMarketing launched an entirely new version of its geomarketing software RegioGraph: "RegioGraph Strategy". This new version of the software includes detailed data and offers retailers and businesses a wide array of options for analyzing information down to the level of street segments. Additional features of RegioGraph 2011 include new territory- and location-planning functions as well as an overhauled user interface and an updated cartographic basis. RegioGraph provides support for a diverse range of tasks in sales, marketing, expansion-planning and controlling.
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