GfK GeoMarketing is one of the largest European providers of geomarketing solutions and has customers from all branches of trade. Key business areas include:
- Consultancy and reports
- Market data
- Digital maps
- Geomarketing software RegioGraph
The company is a subsidiary of the internationally active GfK Group. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries by over 150 subsidiaries and approximately 10,000 employees.
The geomarketing software RegioGraph by GfK GeoMarketing is a custom-tailored solution for business-related tasks in sales, marketing and controlling.
Users of the software can visualize and analyze customer-, market- and company data on digital maps. RegioGraph offers an objective basis for making more informed strategic decisions.
With more than 40,000 users, RegioGraph is Germany's most popular geomarketing software.